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Survey Questions
Question 0
What is the category of your job
Question 1
What is the primary goal of your brand?
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serving others & caring for them
creating magical changes in customers lives
helping customers discover themselves and the world around them
establishing deep,emotional connections with customers
Overcoming challenges and solving major problems
Bringing joy and fun to customers
Maintaining market control with power and order
Providing knowledge and wisdom to guide customers
Creating unique and innovative products
Challenging norms and making fundamental changes
Offering simple and positive products
Creating a sense of belonging and close connections with customers
Question 2
What feeling do customers get from your products & services
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A sense of care and support
A sense of wonder and transformation
A feeling of adventure and freedom
A sense of love and emotional connection
Strength and durability in tough conditions
Bringing joy and fun to customers
A feeling of trust and security
A sense of awareness and enlightenment
A feeling of creativity and innovation
A sense of boldness and uniqueness
Offering simple and positive products
A sense of closeness and warmth
Question 3
What is the most important feature of your products?
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Care and attention to detail
Providing a transformative experience
Providing a transformative experience
A sense of beauty and emotional appeal
Overcoming challenges and solving major problems
Being fun and entertaining
High quality and trustworthiness
Knowledge and technical expertise
Creative and artistic design
Offering a unique and innovative experience
Simplicity and honesty
Practical and everyday usability
Question 4
Which of the following best describe your brand?
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Compassionate and supportive
Transformational and inspiring
Adventurous and free-spirited
Romantic and beautiful
Powerful and resilient
Joyful and playful
Authoritative and reputable
Wise and guiding
Creative and innovative
Rebellious and challenging
Simple and pure
Friendly and relatable
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